MEDIA CULTURE@ JOURNAL

Choose either one of these questions: 1. Marshall McLuhan had theories about media as the extensions of man. Kindly explain how does the theories being applied in this age and time using mass media.  2. Explain and gives your personal interpretation on Marshall McLuhan’s ‘the tetrad’ diagram. The question I choose would be number 2. A tetrad is four set of things or group of four. In Marshall McLuhan’s Tetrad diagram, ‘ Marshall McLuhan summarized his ideas about media in a concise tetrad of media effects. The tetrad is a means of examining the effects on society of any technology /medium (put another way: a means of explaining the social processes underlying the adoption of a technology/medium) by dividing its effects into four categories and displaying them simultaneously .’ https://en.wikipedia.org/wiki/Tetrad_of_media_effects Marshall McLuhan’s Tetrad diagram looks like a big cross contained of 5 diamond boxes that combined together. In the middle of the diamond b

In the lecture, one of the issues surrounding the sound media, is that with the rise of technology, we lose the connection and reference of sound media to a particular place, culture and people. It has gradually become a ‘generic modern consumer product’ that is lacking of characteristics and personality of a particular place, culture and society where this sound is produced. • Having this issue in mind, research on a musician or a music band/group, of any country and culture, that the music displays unique personal style in terms of aesthetics or the content that it expresses; where you can refer it to the culture (such as musical influences from traditional music) and the society (such as social/political/cultural issues) where this music is produced.  • Research on the background of the music and his/her culture and society, find the influence and connection between the culture and his/her artistic product (music, in this case).  • Include links to his/her music or video