“Films can teach, they can explain and they can move people to great depths. Having done all these things, is it possible for films to move people to action? There is no question for most social scientists that carefully constructed communications, films for instance, can produce changes in attitudes, in those who adequately receive the communication. The use of adequately is of course a conscious one in that we know that people tend to misperceive that which they hear and see, and go through fairly complicated strategies of selective attention and selective perception.” [Challenge for Change programme, National Film Board of Canada (NFB)] 


     Question: Based on the statement above, share your thoughts on the issue, of how community video can make changes in people, and the community that they belonged to. You can give some examples to explain.


I believe that media can make changes to people, and the community they belonged to. Media is very powerful, as it can destroy a person’s images and status, create awareness, changes people’s thought or even kill a people. Media development will give effects to politics, economic, cultural, education and etc. For example: a video that create awareness such as ‘beware of strangers’. The video give awareness to people and community to learn to concern for their surrounding and safety. There are always cases of kidnapping, snatching, stealing occurs, and this is because most of the people don’t really aware of their surrounding and observing strangers. Hence, the thief or the kidnapper can easily take action. With taking the example in real life from CCTV or by acting out and make it into a video, and then through social media we share out to people.

Furthermore, video can make changes to a person’s images and status. For example: in a case of small car accident, if one of the owner who has hot tempered and he/she immediately jump out of the car and shout some vulgar words to another car owner, his/her images and status might just destroy in a second. This is because if a person video the scene live, the video is broadcasted to everyone, and some people find it interesting and share it out to their circle and share it out to whoever. So that video will cause chaos in the community while everyone post their bad comments and opinion towards that hot tempered owner, and may cause the owner to lose her job or identity due to the video even though the owner may not do it on purpose, it is just she can’t control her temper. Video can also help in the purpose of educational. For example: video of tutorial. As it gives help to especially students, now students no longer get information from reference books anymore, they can easily get references from internet, youtube. There are tons of video to teach you, giving you tutorial even better that what students learn in school. Some people even determine to self-learn by not having for a teacher to teach, they learn everything from youtube video such as music, swimming, programming, photographing, etc.

I think that media also has the power to affect politics. We knew that nowadays newspaper don’t really give the true information, as the info was controlled by the government. However, in media, we can share out the political issues, sometimes some unknown issues just came out of nowhere and be shared to the community to let us know. Media sharing is so powerful and will affect the politicians status and images and also the opinion of the community towards the political issues, as the message can be spread like lightning.

I like the movie of Three Idiots, I think that Three Idiots is one of the example of video that can change the people and community. As in the movie, it reflects the reality of the society. It also gave the viewers a long deliberation. Subhash K. Jha stated: "It's not that 3 Idiots is a flawless work of art. But it is a vital, inspiring and life-revising work of contemporary art with some heart imbued into every part. In a country where students are driven to suicide by their impossible curriculum, 3 Idiots provides hope. Maybe cinema can't save lives. But cinema, sure as hell, can make you feel life is worth living. 3 Idiots does just that, and much more. The director takes the definition of entertainment into directions of social comment without assuming that he knows best.”

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Examples of video that gave awareness to community:



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